About
I became interested in UX because I was consistently drawn to understanding why processes break down and how they could work better. After years inside finance, operations and live event production, design felt like the discipline that actually owned that question.
What surprised me most about the transition was how often the hardest part of a product problem has nothing to do with the interface. The interesting work usually lives upstream — in the fuzzy space where user needs, operational constraints and business goals don't yet agree with each other.
Those are the projects I want to work on: ones where someone has to reconcile real-world friction with what the product is actually able to do, and where the answer isn't obvious from either side.
The most valuable lesson from my previous career was learning that small improvements in clarity and coordination tend to have a disproportionate impact. A clearer hand-off, a less ambiguous status, a shorter path through a form — these rarely look like "design wins" on paper, but they're usually what people remember.
Quick info
Skills & Tools
UX & Product
Design tools
From previous experience